PROBLEM:
Leapfrog, a company that creates educational toys for children, had an aging homepage that no longer reflected their growing product line and overall business.
SOLUTION:
Working iteratively with the client, we created a new strategy for their homepage, including fresh content, personalization, and complete re-architecture. I wireframed potential solutions, refining one final option and led a visual redesign that gave the company a homepage that both raised engagement and provided a more current look and feel.
MY ROLE:
Lead designer. Worked directly with client, with hands off oversight from a creative director.
