Yahoo! Travel Designs 

PROBLEM:

The Yahoo! Travel property had a number of disparate global sites.. 19 in fact... that had different strategies and front end look and feel. There was no unity in code bases or brand consistency.

SOLUTION:

Conducted research into varying travel habits across the world, conducted full scale content audit of global sites, created new strategy to account for varying business models, and arrived at a modular solution which would allow countries to turn off modules that did not apply to their specific needs. Solution was scalable, flexible, but still provided a consistent experience for Yahoo! Travel properties across the world.

MY ROLE:

User experience design lead, working with a cross-functional team across the world that included product managers, other designers, and engineers.