PROBLEM:
A California hotel chain the needed to reinvent their image and brand, as well as unify a family of websites with nothing in common. Joie de Vivre was groundbreaking in its own way.. taking rundown old motels and renovating them with regional personality and high end touches. The websites related to each property were aging and disparate in design, code, and overall user experience.
SOLUTION:
Created a modular system redesign, which gave the parent brand a consistent structure across properties, but allowed each property to insert their own imagery and branding to provide unique flavor. Quirky accents
MY ROLE:
Lead designer. Worked closely with creative director and client.
