Began the process with an in-depth look at metrics on current page. There were some clear issues and problem areas.
Assessed problems, redefined goals, and started wireframeing solutions
Moved slowly from wireframes into high fidelity visual designs to refine the final product. Bucket tested variations to lock down a design that was both elegant and performed well from a metrics perspective.
Also designed various degraded states for the cases when city guide info was either partial or completely unavailable from our content partners (these pages were automatically populated from a number of different sources).
