PROBLEM:
Yahoo! Personals had a robust user base who used the web interface, but had no way to continue using the functionality while on-the-go. The business was seeing some attrition due to users leaving for other services that had a mobile presence and wanted to quickly remedy this issue.
SOLUTION:
Created an engaging and fun iphone app which allowed users to browse matches on the go and message connections. Limited features allowed quick development.
MY ROLE:
I was the lead designer on this project, developed all original concepts and guided the build. I conducted reviews with my team and design manager to solicit feedback and refine concepts.
