Marketing Cloud: Adobe

PROBLEM:

No single application existed that was powerful enough to manage all the tasks involved in a marketer's daily life. Historically, marketing professionals were forced to manually crunch numbers and manage a multitude of disparate spreadsheets and sources in order to perform their daily work. Forecasting and prediction was a chore, but tracking the performance of their own ads and campaigns was also troublesome.

SOLUTION:

Our team concepted around a cloud offering for marketers to not only monitor their own campaign performance, but also to stay tapped into micro and macro trends.. including social buzz, analogous company performance, and more.

MY ROLE:

Senior designer on a team of three including another senior designer and manager. Worked directly with CTO to develop original concepts and design around first iteration of the product. Worked on demo build with prototypers.