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Small Business Creative + Analytics : Adobe

PROBLEM:

Small businesses are time and resource strapped. They utilize Adobe products, but have no one single destination in which to build creative advertising and analyze its performance.

 

SOLUTION:

Created a compelling concept with the power of Adobe tools packaged with templates in an elegant UI that reuiqred little ramp up. Self service sign up and low barrier to entry enabled small businesses to make the most of their time and money.

 

MY ROLE:

Senior designer on a small team including a design manager, product manager, and executive champion.

Started the process with an in-depth analysis of market, project definition and goals.(in conjunction with product manager)

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Performed competitive analysis to understand the landscape.

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Study of architecture of the Adobe 'one-stop shop' for small businesses.

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Sample wireframes of concepts/pages within the application.

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Partial walkthrough of visuals for final concept.

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