PROBLEM:
Yahoo! Personals had a robust user base who used the web interface, but had no way to continue using the functionality while on-the-go. Traveling is an inherently mobile activity, and the travel property needed to extend their present to tablet and mobile.
SOLUTION:
I performed informal user research to understand behavior and needs for a tablet app. Leveraged a subset of information from the website to maximize quick and easy accesss to essential information that travelers need.
MY ROLE:
Lead designer and performed all activities related to this concept, including research, wireframes, and visual design.
