Blue Planet Run : FINE Design

PROBLEM:

A non-profit with a truly worthy cause and massive mission approached our agency with a simple static one page website. The site did nothing to communicate the amazing goals they were working toward - planning a run/relay around the world to raise money for providing water to people in extremely remote locations.

 

SOLUTION:

Working closely with the creative director and client, we brainstormed around potential ideas to create a rich, immersive site to engage and delight all of their potential users. Designed a professional feeling, flash site, which gave the organization a new presence. Fundraising became fun and appealing, as donors could interact with their runners and track progress.

 

MY ROLE:

Lead designer. Worked closely with creative director and client.