Process began with brainstorming in cross-functional teams around all the touchpoints an average customer traverses in their journey with autodesk. Our subscription service needed to add value in all touchpoints in order to be an attractive purchase to our customers. We began with an analysis of other successful subscription services, as well as mapping our typical GoPro customer journey.
We then performed an exhaustive audit on all flows we believed could lead to a proposed subscription service... this helped to determine where the user's 'magic moments' would lie... where they would be most likely to spend on the proposed service. The value proposition of the service was firmed up through design thinking and strategy sessions.
Over time, we finalized which platforms would handle which aspects of sign up (most would redirect to web... which would do all the heavy lifting of sign up and payment processing.
Finally... we designed all interactions and visuals needed in the various touchpoints. Different teams handled different platforms, but we worked across teams to ensure consistency.
