Adobe · Senior Designer
A tablet-first video creation app — shoot raw footage or gather inspiration from the web, cut on a touch timeline, and finish with effects and titles, all on iPad.
Context
Editing video meant being chained to a desktop. This concept reimagined the whole workflow for tablet — a touch-native canvas where anyone could assemble a story from their own clips and the vast library of work on Behance, then export something finished.
Professional video tools assumed a mouse, a keyboard, and a big screen. None of that translated to a tablet, where the interactions, the screen budget, and the creator's mindset are completely different.
A tablet app could meet creators where they already were — capturing and sharing on the go — and turn the iPad into a real place to source, cut, and finish a story, not just review one.
The Concept
Capture your footage — or pull in clips you already have — drop it all into the app, and it assembles a polished, social-ready video for you.
The Dashboard
Quickly organize and browse all the clips and footage you've taken on your travels or outdoor adventures. Either select a folder or a series of clips to easily and quickly have Rough Cut create a new movie for you.
Search
Creating mashups is easy and fun — pull clips from the web, Behance, or your own library and the app stitches them together with almost no manual work.
Type
A deep shelf of typefaces you browse by touch — tap one to try it on the frame instantly, no menus to dig through. Choosing the right look feels less like software and more like flipping through a type book.
Text & Effects
Text and effects go on with a tap and edit in seconds — type a title, pick a color, drag it onto the frame, and move on. With almost no technical skill required, it put Adobe's creative tools in the hands of everyday storytellers, not just professionals — opening a whole new amateur video market.
Contact
I'm interested in an exciting new challenge. Let's do some amazing work together.