Adobe · Senior Designer (team of 2)
0 → 1 platform that brought Adobe's marketing solutions and acquisitions — analytics, targeting, campaigns, content, and advertising — together into a single, integrated application, with one shared experience for the modern marketer.
Context
Adobe's marketing solutions had grown up separately — many through acquisition — each with its own login, navigation, and visual language. Marketers were left to stitch them together by hand. Marketing Cloud set out to make them feel like a single product: one home, shared data and assets, and a consistent experience across everything a marketer touched.
Adobe owned a few marketing tools and then acquired a few additional. No shared UX, patterns, nor visuals. Additionally, there was no precedent in the market for a solution that would span analytics, targeting, audience managers and more, to become a holistic end-to-end application for marketers.
Unifying them into one cloud could turn a pile of point tools into a real platform — letting marketers sign in once, share audiences and assets across solutions, and work in one coherent, modern interface built to scale as new solutions joined.
Process
With no precedent to build on, I started with research and persona creation to understand what marketers actually needed. From there I moved quickly into a high-level information architecture, then into sketching and wireframing the shell.
The Shell
A unified navigation and home tied all the solutions together — sign in once, then move between analytics, targeting, and campaigns without ever leaving the cloud.
Core Services
Audiences, assets, and a unified customer profile shared across every solution — so work done in one place instantly powered the others.
One Design System
A single design language — components, patterns, and a shared visual identity — made independently-built products feel like one, and gave every new solution a running start.
Mobile — Marketing Cloud on the go
Adobe distanced itself from the pack with a combination of an innovative, detailed vision and in-market functionality
— Forrester Report
Contact
I'm interested in an exciting new challenge. Let's do some amazing work together.